CAN Europe wanted to share the latest output of their higher climate campaign, a real time counter which shows the cost of Turkey’s fossil fuel imports with the public and create visibility to gain support for a renewables based energy transition in the country at the Istanbul Biennial.
We transformed the counter into an interactive wall. We decided on a minimal and iconic design approach to attract the audience to the platform by presenting critical messages of the campaign without creating distractions from the counter screen.
We installed the wall in Muze Gazhane, one of the platforms where the Istanbul Biennial was taking place. We conducted a discovery visit to identify the audience traffic and choose the best placement.