Voltaire Cannabis, a boutique and philosophy-themed recreational dispensary from New Jersey, wanted to have a brand identity that serves its launch and long term strategy while reflecting values of the brand and the community they represent.
We thoroughly researched the brand's business strategy, dynamics and regulations of the regional market. We developed a design approach accordingly with a custom font, typography and color scheme to fit the audience’s interest while differentiating Voltaire from its competitors.
We considered all mediums to get the perfect performance on both online and offline, digital and physical applications. We created the brand’s interior and exterior store applications, digital channels, advertising and merchandising outputs accordingly.